GOOGLE.ORG IMPACT CHALLENGE CANADA
LET'S BUILD A BETTER WORLD, FASTER.
role: art director + designer
ecd: davi sing + niklas lilja
cd: kendra wan
cw: niklas lilja
The Google.org Impact Challenge was created to identify social innovators, to engage the public in supporting them, and to award grant funding to their best ideas. Google.org asked Canadian nonprofits how they would use innovation to make a better world. From hundreds of ideas submitted, 10 finalists were selected. We were engaged to develop the creative campaign to galvanize Canadians to join the shared mission and take action by voting for the ideas they felt would have the greatest impact for Canada and the world. We aspired to tap into the individual agency in people by developing campaign creative anchored in values and impact rather than focused strictly on the ideas, the finalists, or Google.
Typographic English anthem. We created a modular film that could be broken down and shared in pieces (individual videos, gifs, images, assets for social mastheads) to provide values-aligned content that finalists, their followers, and the general public. The overall creative approach depicted a world we can all build together.
Typographic French Canadian anthem.