TEDxVeniceBeach / JR
WILD THOUGHTS / INSIDE OUT PROJECT
role: art director + designer
ecd: davi sing
cw: chris torrens
We partnered with TEDxVeniceBeach to create and launch the Wild Thoughts creative platform through messaging and branding. This was not only the event theme but the catalyst of a series of initiatives including a partnership with JR’s Inside Out Project. With the help of their iconic truck, hundreds of portraits of citizens and passersby were taken, printed and pasted on walls around the neighborhood.
Additionally, we collaborated with JR’s Inside Out Project to celebrate everyday people in the neighborhood with mural sized prints that we connected each with one another with arms stretched out in a collective embrace, to create wild bonds together across Venice.
The creative platform "Wild Thoughts" needed distinct branding for its provocative thematic concept. Each poster created with a typeface with wild variances. Built with wild thoughts top of mind, we took local art, architecture, landmarks, and wild sightings to the physical. Cutting and pasting visuals in raw format, arranged by hand and pasted with tape then photographed.
Behind the scenes. Being immersed with the JR Inside Out team. Creating art for the community, by the community.