WHAT MOVES US
role: art director + designer + photography edits/retoucher
cd: jeremy stabile
cw: chris kahle + theo wallace
design: shane lester + ty jue
web development: haus
illustration production: uber
motion production: hue and cry
film production: therapy
What Moves Us is initiative that seeks to shed light on how the Uber Marketplace Team designs and builds for the Uber community. We listened, learned, and built insights around Uber riders, drivers, and their employees which resulted in a co-created set of principles to empower, inform, and constrain Uber's product design decisions.
FILM SERIES ➝
We produced a series of films to introduce the principles now driving decisions by the Marketplace team, while answering some of the biggest questions presented by riders —like how prices are determined.
What Moves Us | Intro
What Moves Us | How Uber Matches Riders and Drivers
What Moves Us | How Rider Prices and Driver Earnings Work in an Open Marketplace
What Moves Us | How Ride Pricing Works
What Moves Us | How Uber Pool and Shared Rides Work
What Moves Us | How Surge Pricing and the Uber Marketplace Work
Illustration driven website aiding in the complex conversation of how Uber works.
ANIMATED INFOGRAPHIC ➝
Concepted a set of storytelling elements which aided in the explanation of complex information.