Uber
WHAT MOVES US

Uber
WHAT MOVES US
 

agency: enso
role: art director + designer + photography edits/retoucher

cd: jeremy stabile
cw: chris kahle + theo wallace
design: shane lester + ty jue

web development: haus
illustration production: uber
motion production: hue and cry

film production: therapy

What Moves Us is initiative that seeks to shed light on how the Uber Marketplace Team designs and builds for the Uber community. We listened, learned, and built insights around Uber riders, drivers, and their employees which resulted in a co-created set of principles to empower, inform, and constrain Uber's product design decisions.

FILM SERIES 
We produced a series of films to introduce the principles now driving decisions by the Marketplace team, while answering some of the biggest questions presented by riders —like how prices are determined.

What Moves Us | Intro
0:46

What Moves Us | How Uber Matches Riders and Drivers
2:49

What Moves Us | How Rider Prices and Driver Earnings Work in an Open Marketplace
4:15

What Moves Us | How Ride Pricing Works
3:25

What Moves Us | How Uber Pool and Shared Rides Work
3:02

What Moves Us | How Surge Pricing and the Uber Marketplace Work
2:32

WEB 
Illustration driven website aiding in the complex conversation of how Uber works.

ANIMATED INFOGRAPHIC 
Concepted a set of storytelling elements which aided in the explanation of complex information.

KEVIN LIANGCY
ART DIRECTOR + VISUAL DESIGNER

 

Wandering digital nomad. Driving purpose. Actionable impact. Tech+Art. Experimental.
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