TOGETHER, LET'S TAKE ACTION AND FIREPROOF CALIFORNIA
role: art director + designer + photographer
cd: kendra wan
cw: mustafa ulker
In a time when California was tackled by wildfire after wildfire, we wanted to help. Super wildfires including Creek, Rye, Skirball and Thomas have burned over 1 million acres of land. These wildfires affected over 200,000 people and animals. We created the #FIREPROOF_ brand to help the people and first responders of the fires as well as created an information hub on how to prevent and protect yourselves from the wildfires. 100 % of the proceeds went to the local red cross and first responders of the area depicted on the t-shirt.